I am excited to be an ambassador for the Diet Coke®The Heart Truth® program that is gearing up for fashion week! It’s all to support a good cause. For the month of February, American Heart Month, people who upload photos to Twitter or Instagram with #ShowYourHeart will trigger a donation from Diet Coke to the Foundation for the National Institutes of Health (up to $100,000), in support of women’s heart health programs.

I am excited to be attending the 2013 Red Dress CollectionSM Fashion Show in NYC during fashion week and you can have a chance to join also! From January 22-26, upload a heart-inspired picture using #ShowYourHeart on Twitter + Instagram and you will instantly be entered to win a trip to the show! Five lucky winners will be selected – one per day – and one grand prize winner will receive a shopping spree in NYC accompanied by a stylist.

This photo is one I took while I was out in California. My way to #ShowYourHeart is to take in this breathtaking view and appreciate life’s beautiful moments. Stay tuned with me for more updates on this cool partnership and good luck!!!


  • January 22, 2013 - 2:12 pm

    The Way We Were - This is incredible. I am idiot when it comes to photography but I can still appreciate this shot with all my heart!ReplyCancel

  • January 22, 2013 - 7:53 pm

    Jackie - This is a really awesome idea!

    Just out of curiosity, how are the winners chosen? Is it random?ReplyCancel

  • January 23, 2013 - 9:45 am

    Jupe - You are sooooooo lucky to participate in such a worthy (and amazingly fun) cause! I can’t wait to see your style and photos from fashion week. Love this beautiful heart shot.

    <3 Cambria

  • January 23, 2013 - 11:30 am

    Kelly Ly - Awesome photo Kim!

    Off Kelly’s HangerReplyCancel

  • January 23, 2013 - 5:08 pm

    daisy - oh my goodness, the sunset is incredible!

    & Pretty ThingsReplyCancel

  • January 25, 2013 - 11:27 am

    Julie - Love this shot! I’m sad I can’t participate since I live in Canada, but it still inspired me to take some nice shots of hearts <3

  • January 25, 2013 - 2:40 pm

    Labella Luxe - Beautiful picture and great idea!ReplyCancel

  • January 25, 2013 - 7:59 pm

    Jade Rose E. McArthur - I entered today! Not only is it American heart month but it is also my birthday month! I am a heart disease survivor and at 25 I couldn’t be more happy about awareness of heart problems, especially in women! Fashionable women!!ReplyCancel

  • February 1, 2013 - 10:20 am

    The power of RED | eat.sleep.wear. - […] so stay tuned for more on that! To see more details of this collaboration, you can check it out here. Get […]ReplyCancel

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